Fisher 1959 Rebrand
Fisher 1959 is a brand identity refresh for a Texas-based beer distributor with a legacy dating back to 1959. Inspired by the company's heritage and commitment to service, the identity modernizes traditional typography while preserving the character and authenticity of the original brand. The resulting visual system extends seamlessly across fleet graphics, signage, apparel, printed materials, and environmental applications, creating a consistent presence at every customer touchpoint.
Fisher 1959 is a brand identity refresh for a Texas-based beer distributor with a legacy dating back to 1959. Inspired by the company's heritage and commitment to service, the identity modernizes traditional typography while preserving the character and authenticity of the original brand. The resulting visual system extends seamlessly across fleet graphics, signage, apparel, printed materials, and environmental applications, creating a consistent presence at every customer touchpoint.
Role
Brand Identity • Logo Design • Typography • Environmental Graphics • Fleet Graphics • Brand Guidelines
Brand Identity • Logo Design • Typography • Environmental Graphics • Fleet Graphics • Brand Guidelines
