ADES 4520 · Advanced Campaigns
Douglas May
Douglas May
Project Objective:
This campaign identity refreshes the North Texas Fair & Rodeo to strengthen its visual presence while honoring its long-standing heritage. Bold typography and heritage-inspired graphics create a flexible system that performs across large-scale signage, merchandise, ticketing, and digital promotions. The design helps the event connect with families, college students, and sponsors while reinforcing its regional identity.
This campaign identity refreshes the North Texas Fair & Rodeo to strengthen its visual presence while honoring its long-standing heritage. Bold typography and heritage-inspired graphics create a flexible system that performs across large-scale signage, merchandise, ticketing, and digital promotions. The design helps the event connect with families, college students, and sponsors while reinforcing its regional identity.
Wrist bands.
Website design.
Physical paper entry tickets.
Created for a school project as a practice rebrand. Purely conceptual and not endorsed by the actual brand.
