North Texas Fair & Rodeo Campaign Identity
The North Texas Fair & Rodeo campaign reimagines the event's visual identity through a flexible branding system rooted in western tradition. Bold typography, heritage-inspired graphics, and adaptable design elements create a recognizable presence across advertising, merchandise, wayfinding, ticketing, and digital promotions. The identity is designed to engage families, students, and sponsors while reinforcing the event's place as a celebrated North Texas tradition.
The North Texas Fair & Rodeo campaign reimagines the event's visual identity through a flexible branding system rooted in western tradition. Bold typography, heritage-inspired graphics, and adaptable design elements create a recognizable presence across advertising, merchandise, wayfinding, ticketing, and digital promotions. The identity is designed to engage families, students, and sponsors while reinforcing the event's place as a celebrated North Texas tradition.
Role
Brand Identity • Campaign Design • Typography • Environmental Graphics • Merchandise
Brand Identity • Campaign Design • Typography • Environmental Graphics • Merchandise
Wrist bands.
Website design.
Physical paper entry tickets.
Created for a school project as a practice rebrand. Purely conceptual and not endorsed by the actual brand.