Andy's Frozen Custard Rebrand
Andy's Frozen Custard is a concept rebrand that modernizes the brand while preserving the nostalgic charm that has made it recognizable for generations. Inspired by mid-century Americana, roadside signage, and classic dessert culture, the identity introduces a refined visual system with simplified typography and illustration. The result is a flexible brand that maintains Andy's heritage while improving consistency across packaging, storefronts, menus, and digital touchpoints.
Andy's Frozen Custard is a concept rebrand that modernizes the brand while preserving the nostalgic charm that has made it recognizable for generations. Inspired by mid-century Americana, roadside signage, and classic dessert culture, the identity introduces a refined visual system with simplified typography and illustration. The result is a flexible brand that maintains Andy's heritage while improving consistency across packaging, storefronts, menus, and digital touchpoints.
Role
Brand Identity • Logo Design • Typography • Packaging
Brand Identity • Logo Design • Typography • Packaging
Created for a school project as a practice rebrand. Purely conceptual and not endorsed by the actual brand.