ADES 4520 · Advanced Campaigns
Douglas May
Douglas May
Project Objective:
This rebrand modernizes Andy’s Frozen Custard while preserving the nostalgic qualities that longtime customers recognize. Inspired by mid-century dessert culture and roadside signage, the updated visual system simplifies typography and illustration for greater consistency across packaging, storefronts, and menus. The goal was to maintain brand heritage while improving clarity and adaptability for contemporary audiences.
This rebrand modernizes Andy’s Frozen Custard while preserving the nostalgic qualities that longtime customers recognize. Inspired by mid-century dessert culture and roadside signage, the updated visual system simplifies typography and illustration for greater consistency across packaging, storefronts, and menus. The goal was to maintain brand heritage while improving clarity and adaptability for contemporary audiences.
Stand-up drive-thru menu.
Embridered merchandise hat with the character on it
Loyalty punch card.
Storefront neon sign logo.
Created for a school project as a practice rebrand. Purely conceptual and not endorsed by the actual brand.
