Big Red Packaging Concept
Big Red is a packaging concept that reimagines the brand by making the soda itself the hero of the design. A transparent can allows the beverage's signature color and carbonation to become part of the visual identity, creating a bold and recognizable presence on the shelf. The simplified packaging system celebrates the product while providing a flexible foundation for future flavor extensions.
Big Red is a packaging concept that reimagines the brand by making the soda itself the hero of the design. A transparent can allows the beverage's signature color and carbonation to become part of the visual identity, creating a bold and recognizable presence on the shelf. The simplified packaging system celebrates the product while providing a flexible foundation for future flavor extensions.
Role
Packaging Design • Brand Identity • Typography • Product Visualization
Packaging Design • Brand Identity • Typography • Product Visualization
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Created for a school project as a practice rebrand. Purely conceptual and not endorsed by the actual brand.