ADES 3545 · Packaging Design
David Wolske
David Wolske
Project Objective:
This packaging concept reimagines Big Red by making the soda itself the visual centerpiece through a transparent can design. By allowing the product’s color and carbonation to become part of the branding, the system creates strong shelf presence while simplifying the visual language. The design helps reinforce Big Red’s bold personality while supporting expansion across additional flavors.
This packaging concept reimagines Big Red by making the soda itself the visual centerpiece through a transparent can design. By allowing the product’s color and carbonation to become part of the branding, the system creates strong shelf presence while simplifying the visual language. The design helps reinforce Big Red’s bold personality while supporting expansion across additional flavors.
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Created for a school project as a practice rebrand. Purely conceptual and not endorsed by the actual brand.
