ADES 4520 · Advanced Campaigns
Douglas May
Douglas May
Project Objective:
The Plot Twist is a Denton-based romance book bar that required a more refined identity to reflect its hybrid literary and social atmosphere. The design moves away from literal imagery and instead uses layered symbolism and editorial-inspired typography to create a sophisticated and flexible mark. The goal was to position the venue as a unique cultural destination for readers and nightlife audiences.
The Plot Twist is a Denton-based romance book bar that required a more refined identity to reflect its hybrid literary and social atmosphere. The design moves away from literal imagery and instead uses layered symbolism and editorial-inspired typography to create a sophisticated and flexible mark. The goal was to position the venue as a unique cultural destination for readers and nightlife audiences.
Debossed gold leaf logo on a cocktail menu.
Created for a school project as a practice rebrand. Purely conceptual and not endorsed by the actual brand.
